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Children's Safe Drinking Water Program

http://www.pg.com/company/our_commitment/drinking_water.jhtml

More than 5,000 children die every day from diseases caused by drinking unsafe water. Our goal is to reduce that number substantially.

In collaboration with the U.S. Centers for Disease Control and Prevention (CDC), we have developed a low-cost technology called ® Purifier of WaterTM, to purify even heavily contaminated drinking water so that it meets World Health Organization standards for safe drinking water. Studies show that the sachets can reduce diarrhea illness in children up to 50 percent.


PUR has a great video showing the effectiveness of the program http://www.csdw.org/watch.shtml?videotarget=2

PUR is very effective in removing bacteria (99.99999% removal), viruses (99.99%) and parasitic cysts like giardia and cryptosporidium (99.9%). PUR also removes arsenic and DDT. Because of its efficacy in removing dirt and parasites from water, PUR is often targeted to people living with HIV/AIDS and to those drinking muddy water. http://www.psi.org/our_programs/products/pur.html


P&G Health Sciences Institute scientists have been looking for new ways to purify drinking water since 1995. Much of this work has been in collaboration with the U.S. Centers for Disease Control and Prevention (CDC). This research has led to the development and testing of an affordable and simple-to-use in-home water purification product, PUR Water Purifier. This new purifier clarifies and effectively reduces microbial pathogens, improving the quality of drinking water. P&G is working with a diverse group of partners to provide our PUR Purifier of Water technology in the developing world - this program is called the Children's Safe Drinking Water program. Our goal is reduce the sickness and death in children that results from drinking contaminated water. Our program includes not-for-profit social marketing and emergency relief components. http://www.pghsi.com/pghsi/safewater


The Safe Water System (SWS) is a water quality intervention that employs simple, robust, and inexpensive technologies appropriate for the developing world. The objective is to make water safe through disinfection and safe storage at the point of use. The intervention consists of three steps:
Point-of-use treatment of contaminated water using sodium hypochlorite solution purchased locally and produced by a local manufacturer or in the community from water and salt using an electrolytic cell;

Safe water storage in plastic containers with a narrow mouth, lid, and a spigot to prevent recontamination; and,

Behavior change techniques, including social marketing, community mobilization, motivational interviewing, communication, and education. These activities increase awareness of the link between contaminated water and disease, the benefits of safe water, and hygiene behaviors, including the purchase and proper use of the water storage vessel and disinfectant
http://www.cdc.gov/safewater/index.htm

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